A retail shop is a business that sells products directly to customers for personal or household use. Retail shops can vary in size and type, ranging from small local stores to large supermarkets and shopping malls.

Types of Retail Shops:

1. Kiranas/General Stores: Small neighborhood stores that sell daily essentials like groceries, toiletries, and household items.
   
2. Supermarkets: Large stores with a wide variety of products, including food, beverages, and household goods.
3. Department Stores: Shops that sell different categories of products under one roof, like clothing, electronics, and home essentials.
   
4. Specialty Stores: Shops that focus on a specific type of product, such as homoeopathic medicine, clothing, electronics, or books.
   
5. Online Retail Shops: Businesses that operate through websites and deliver products directly to customers.

Key Features of a Retail Shop:

• Direct Customer Interaction: Retailers deal directly with customers and provide personalized service.
  
• Fixed Pricing: Unlike wholesalers, retailers generally have fixed prices for products.
  
• Small Quantity Sales: Customers buy products in smaller quantities as per their needs.
  
• Inventory Management: A retail shop must maintain stock and update it regularly to meet customer demand.
  
• Marketing & Branding: Many retail shops focus on promotions, offers, and customer loyalty programs to attract and retain buyers.